The CHUG NORRIS is the undisputed king of the waves when it comes to poppers, and the smaller sizes are just as much at home in freshwater or in the back country. It is super easy to pop, it hangs in the water and won’t “pull out” when popped. This popper is all about being easy to use, and it does not require much effort to get a very big pop due to the unique body shape and hydrodynamic design.

It can also be worked with subtle small pops and twitched across the surface in the smaller sizes to get an amazing walk the dog action that drives fish crazy.

The unique body shape and balance of the Chug Norris means that it is ideal for a huge range of species, from small freshwater applications through to the biggest predators offshore.