chug norris inshore

The CHUG NORRIS is the undisputed king of the waves when it comes to poppers, and the smaller sizes are just as much at home in freshwater or in the back country. It is super easy to pop, it hangs in the water and won’t “pull out” when popped. This popper is all about being easy to use, and it does not require much effort to get a very big pop due to the unique body shape and hydrodynamic design.

It can also be worked with subtle small pops and twitched across the surface in the smaller sizes to get an amazing walk the dog action that drives fish crazy.

The unique body shape and balance of the Chug Norris means that it is ideal for a huge range of species, from small freshwater applications through to the biggest predators offshore. 

ModelLengthWeightDepthActionHooks FittedUses
Chug Norris 953-3/4"3/4ozSurfaceFloating PopperBKK 4X Trebles #4Casting
Chug Norris 1204-3/4"1-1/2ozSurfaceFloating PopperBKK Diablo 5X Singles 3/0Casting
chug norris
built tough

Like his name sake, Chugs are built tough. Initially developed to target Giant Trevally, Chug Norris features heavy duty construction. The 180 and 150 models are fitted with Metal Matrix Plate System. The Matrix Metal Plate system features a unique design incorporating a stainless steel plate into the body mold of the lure. Smaller Chugs feature our welded Gorilla through wire system. All Chugs come fitted with BKK hooks and terminals.

How to use
the chug 95

inshore popping tips and technique

Chug Norris

on the reef

Chug Norris
Yellowfin Tuna

Popping for Tuna

Salt Socials