7 NEW SALTWATER SOFT BAITS
Live Ops Soft Baits are engineered for the toughest US saltwater fisheries from Redfish, Snook and Speckled Trout inshore to Stripers, Snapper, Grouper and Pelagics offshore. Every lure is scent-infused, UV & glow enhanced and designed for maximum realism, control and durability in real-world conditions.
ADVANCED MATERIALS. MULTIPLE RIGGING OPTIONS.
This is next-gen soft bait performance. Designed to help you get more bites and stay connected to more fish.
Slow-roll thump with full-body roll. Built to move water and get noticed. The Dozer produces heavy tail kick and body roll even at crawl speeds perfect for dirty water, low light or slack tides. When you need a lure that forces bites, Dozer gets it done.
Available Sizes: 3”, 4” and 5”
- Oversized paddle tail for maximum vibration
- Deep belly grooves for scent retention
- Titan-RX™ TPE ultra-stretch durability
- Multiple rigging slots for jighead or weedless use
- Reactor-UV & Glow finishes
Part jerkshad, part squid, all killer. A jerkshad and squid combined into one deadly profile. Sharp darts on the lift, lifelike tentacle flutter on the fall when fish commit. Effective fast, slow or dead-sticked.
Available Sizes: 3.25”, 4”, 5”, 7” and 9”
- Aggressive darting action with pulsing squid tentacles
- Titan-RX™ TPE ultra-durable elastomer construction
- Reactor-UV & Glow visibility
- Tracer Scent infusion
- Multiple rigging slots for jighead or weedless setups
Switch it forwards or backwards, the Switcher Shrimp adapts to your approach. This ultra-realistic shrimp delivers subtle action at dead-slow speeds and unmatched versatility in any setup. Built tough with Titan-RX TPE and loaded with Tracer Scent and Reactor UV + Glow, it’s designed to trigger bites in all conditions. Whether you rig it forwards or backwards, this hybrid shrimp profile delivers unmatched realism and subtle action.
Available Sizes: 2.3”, 3.5”, 4.25” and 5”
- Forward & reverse swimming action
- Level sink posture for natural presentation
- Titan-RX™ TPE elastomer toughness
- Multiple hook and jighead slots
- Reactor-UV & Tracer Scent
Chaotic glide and flutter designed to force reaction bites. This isn’t your average jerkbait - with a twin tail, cutaway body, top-side disruptor and bulb-tipped legs, it creates unpredictable, high-frequency action that turns follows into strikes.
Available Sizes: 3”, 4”, 5” and 7”
- Wide side-to-side glide with flutter on the pause
- Winged twin tail with tail tip bulbs for vibration
- Durable sinking PVC material
- Reactor-UV & Tracer Scent
- Weedless and jighead friendly design
Fish-ready realism straight from the pack. A pre-rigged shrimp built for instant confidence. Perfect balance, natural sink and lifelike movement make it deadly on inshore species right out of the bag. Your go-to inshore shrimp imitation.
Available Sizes: 3.5” (1/4 oz) and 4.25” (1/2 oz)
- Fully rigged with BKK hook
- Perfectly balanced internal weight
- Titan-RX™ TPE ultra-tough elastomer
- Reactor-UV, Glow & Tracer Scent
- 2 per pack - Ready to fish
Subtle finesse action for pressured fish. A slim paddle tail with natural wiggle and minimal roll, designed for clear water and calm conditions when subtle presentations outfish aggressive baits. Perfect for clear water & light tackle applications. This is finesse fishing done right.
Available Sizes: 3.25”, 4” and 5”
- Low-speed paddle tail activation
- Ribbed belly for added flash & scent hold
- Super-soft PVC for finesse action
- Reactor-UV & Tracer Scent
- Precision hook alignment slots
Built for big bites and hard fights. The Sumo Shrimp delivers maximum presence with a wide, lifelike profile that pushes water and draws strikes from trophy fish.
Constructed from ultra-durable Titan-RX™ TPE, it’s available unrigged for custom tuning or rigged with a wire-through body, BKK hooks and a breakaway system to keep fish pinned.
Available Sizes
Unrigged: 5” and 6.5"
Pre-Rigged: 4”, 5” and 6.5”
- Titan-RX™ ultra-stretch durability
- Wide body for strong water displacement
- Tunable sink rate (unrigged)
- BKK hooks & breakaway system (pre-rigged)
- Reactor-UV, glow & Tracer Scent
Can’t decide? You don’t have to.
Our Live Ops Bundles take the guesswork out of it. We've brought together the hottest lures in the lineup.
Ready-to-run inshore and offshore packs so you can cover conditions, confidence, and bite windows all in one hit.
Get the full breakdown of every Live Ops Saltwater soft bait in our extensive blog, including rigging methods, action profiles, and how to fish them for different species.