THIS IS NOMAD
THIS IS NOMAD
crafted by experience
nomad design
life at sea
Damon Olsen, founder and head lure designer at Nomad Design, built his legacy through over 17 years as head guide of Nomad Sportfishing Charters, one of the world’s premier remote fishing operations. Spending 200 days a year on the water in Australia’s Coral Sea, Damon combined his engineering expertise and decades of real-world fishing experience to craft lures that deliver the ultimate performance and authenticity for anglers worldwide.
'Every lure I create starts as a sketch before being 3D modelled, prototyped and rigorously tested in all conditions. The internal weight options are selected, manufactured and hand tested on the water to achieve the perfect action and balance for every style, every time. Patterns and colours are meticulously chosen and hand drawn, resulting in an exceptional, factory hand painted lure. The world’s best hooks and terminals are then chosen as the final accompaniment to a Nomad Design lure, that is in every way Crafted by Experience.' - Captain Damon Olsen.
Proven on the Water, Built to Perform
crafted by experience
At Nomad Design, Crafted by Experience isn’t just a slogan, it’s a promise forged through decades on the water. As the founder and former captain of one of the world’s leading bluewater sportfishing charters in Australia’s remote Coral Sea, I needed lures tough enough for the ocean’s most demanding predators. When existing tackle couldn’t meet those standards, I used my engineering background to design lures that could. Every Nomad Design product has been tested and proven through years of real-world fishing, refined by nature’s harshest conditions, and trusted by anglers around the globe to perform when it matters most.
design process
concept
Lure concepts at Nomad begin as a sketch, drawing on a lifelong fishing obsession. Every lure and every color starts from a hand drawing in our R&D facility.
innovation
Striving to meet our own stardards and expectations, innovation has become part of the Nomad DNA. Our patented technology is testament to this process.
testing
Hand tested in our R&D facility to achieve the perfect action and balance. Nomad products are then subjected to rigorous on the water testing to ensure they are deemed fit for purpose.
nomad design
research & development
The Nomad Design Swim Tank is a key part of our lure development process, allowing us to fine-tune action, balance, and vibration before real-world testing begins. Every lure is perfected in the tank to ensure flawless performance on the water.
concept to creation
dtx220 long range special
Discover how Nomad Design lures are crafted, tested, and perfected from an idea in Damon Olsen’s mind to a proven performer on the water. Using the DTX 220 as an example, see how the team transforms the original DTX 200 into a new, finely tuned evolution built for next-level performance.
The Origins of Nomad Design
Local knowledge downunder
Join Damon Olsen as he hosts Local Knowledge TV aboard Nomad Sportfishing on Australia’s Great Barrier Reef. Experience the incredible bluewater action and see firsthand the extreme fishing conditions that inspired the creation of Nomad Design Tackle.
local knowledge
Nomad in new york
With a deep guiding background, Nomad Design knows the value of local knowledge. So when a longtime friend and the editor of Sport Fishing Magazine, the USA’s leading angling publication, invited us on an adventure across the globe, far from the Great Barrier Reef, we jumped at the chance to explore, fish, and innovate together.
local knowledge
Nomad in the keys
Testing Nomad lures in the Florida Keys. Damon Olsen fishes the Florida keys with ex pat Aussie guide Captain Jarad 'Dingo' Boshammer from Dingo Fishing Adventures.
