At Nomad Design, we’re driven by one goal: to create the best lures and tackle on the planet. In this video, we team up with AFN TV to take you behind the scenes of our design and testing process. From the first sketch to on-water trials in the toughest conditions, you’ll see how every idea becomes a finely tuned lure. Join us on the journey of how a Nomad product is imagined, crafted, and proven to perform.
Nomad Design R&D Team
Every lure starts with a spark of inspiration. A sketch that comes to life through countless hours of testing, tweaking, and reimagining. From swim tank trials to endless on-water sessions, we pour decades of experience into every detail. Some designs take years to perfect, but that’s the Nomad way, built on patience, passion, and performance.
concept
Lure concepts at Nomad begin as a sketch, drawing on a lifelong fishing obsession and the experience of the best part of a lifetime on the water.
innovation
Striving to meet our own stardards and expectations, innovation has become part of the Nomad DNA.
testing
Hand tested in our R&D facility to achieve the perfect action and balance. Nomad products are then subjected to rigorous on the water testing to ensure they are deemed fit for purpose.














