Nomad Design is committed to developing the best lures and tackle on the planet. This video goes through the development and testing process of Nomad Design lures. We are joined by the AFN TV show to understand the full process of design and development. We take products from an initial idea and then draw and design them, create the colours, prototype them and then take them in the field and test them in the toughest conditions. Come and explore with us the journey of how a Nomad product is made.
Nomad Design R&D facility
From sketching an initial idea, to testing and filming prototypes in our swim tank through to colour design and rigorous on water testing, we apply decades of on water experience to the entire design and development process. Some products can go through years of R&D before manufacturing begins.