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DOUBLE DOWN Jerkshad

Meet the Double Down...the next generation of Jerkshad.
This isn’t your average jerkbait - with a cutaway body, winged twin tail, top-side disruptor and bulb-tipped legs, it creates unpredictable, high-frequency action that turns follows into strikes.

The Double Down
A jerkshad that breaks the mold

The Double Down Jerkshad delivers next-level performance with one goal…to outfish everything else.

This isn’t your average jerkbait - with a cutaway body, winged twin tail, top-side disruptor and bulb-tipped legs, it creates unpredictable, high-frequency action that turns follows into strikes.

Built from a durable sinking PVC material that delivers extra action, infused with Tracer Scent attractant and powered by Reactor UV + Glow, it’s made to be ripped, twitched, rolled or dead-sticked from shallow flats to offshore reefs.

Available in 3", 4", 5" & 7" (Jighead & target species recommendations at the bottom of this page).

HIGHLIGHTS
DESIGNED TO DELIVER
  • One Bait. Endless Options - Fish it anywhere, for anything from reef predators to estuary ambush hunters.
  • Next-Gen Jerkshad Design - Twin-tail profile creates unmatched action and control across all retrieve styles
  • Unmatched Movement. Total Control - Twin-bulb tail responds instantly to every twitch, pause or retrieve for lifelike precision.
  • Tail Action at Every Speed - Always moving, always pulsing with an irresistible vibration from slow rolls to fast burns.
  • All-Conditions Performer - Glow, scent and an enticing action make it a reliable weapon across all water types and species.
Features
ENGINEERED FOR ACTION

Every feature of the Double Down is built for a reason...to move better, last longer and catch more fish.

  • Dynamic Twin Tail – Twin bulbs, winged edges and a cutaway body create roll, pulse and flash on the retrieve and pause.
  • Disruptor Fin + Flat Head – Adds turbulence and erratic darting to trigger instinctive strikes.
  • Ribbed Belly & Hook Slots – Holds scent, adds micro-vibration and ensures clean, aligned rigging weedless or on jigheads.
  • Durable Sinking PVC – Maintains action and posture through hard hits and contact with structure.
  • Reactor-UV + Tracer Scent – UV, glow and shrimp–squid scent deliver full sensory attraction in any water clarity or light.
Double Down on Versatility

The Double Down Jerkshad gives anglers the freedom to adapt to any fishing scenario from flats to reefs and everything in between.

Recessed hook slots ensure clean rigging and perfect alignment, while the PVC body delivers lifelike movement and posture. Its aerodynamic shape casts long and glides naturally, delivering consistent action whether you’re twitching shallow or sinking deep.

Wherever the fish are, the Double Down is ready.

learn more
WANT TO KNOW MORE?

Check out our extensive blog for proven tactics, rigging tips, and real-world insights designed to help you fish smarter and get the most out of every trip.

TARGET SPECIES

SpeciesSizeHook SizeRigging StyleApplication
Speckled Trout / Flounder3”–5”#1–2/01/8–3/8 oz jigheadTwitch-pause over grass or drag along sand
Black Sea Bass / Scup3”–5”#2–3/01/16–1/2 oz jigheadVertical lifts or hops near rock and structure
Striped Bass / Bluefish5”, 7”4/0–6/01/2–1 oz jigheadBurned under birds or glided through rips
Redfish / Snook4" - 7”3/0–6/0Jighead or EWGWorked along oyster bars, docks and mangroves
Snapper / Grouper5”, 7”4/0–7/01/2–2 oz jigheadVertical jigging near reefs and ledges
Mahi / Cobia5”, 7”3/0–6/01/4–3/4 oz jigheadCast to floating debris or cruising fish
Tarpon / Amberjack / Tuna7”5/0–8/01–2 oz jigheadVertical or slow-lift presentations offshore
Yellowtail7”4/0–6/01/2–1 oz jigheadSuspended mid-water above reefs