Meet the Double Down...the next generation of Jerkshad.
This isn’t your average jerkbait - with a cutaway body, winged twin tail, top-side disruptor and bulb-tipped legs, it creates unpredictable, high-frequency action that turns follows into strikes.
The Double Down Jerkshad delivers next-level performance with one goal…to outfish everything else.
This isn’t your average jerkbait - with a cutaway body, winged twin tail, top-side disruptor and bulb-tipped legs, it creates unpredictable, high-frequency action that turns follows into strikes.
Built from a durable sinking PVC material that delivers extra action, infused with Tracer Scent attractant and powered by Reactor UV + Glow, it’s made to be ripped, twitched, rolled or dead-sticked from shallow flats to offshore reefs.
Available in 3", 4", 5" & 7" (Jighead & target species recommendations at the bottom of this page).


- One Bait. Endless Options - Fish it anywhere, for anything from reef predators to estuary ambush hunters.
- Next-Gen Jerkshad Design - Twin-tail profile creates unmatched action and control across all retrieve styles
- Unmatched Movement. Total Control - Twin-bulb tail responds instantly to every twitch, pause or retrieve for lifelike precision.
- Tail Action at Every Speed - Always moving, always pulsing with an irresistible vibration from slow rolls to fast burns.
- All-Conditions Performer - Glow, scent and an enticing action make it a reliable weapon across all water types and species.
Every feature of the Double Down is built for a reason...to move better, last longer and catch more fish.
- Dynamic Twin Tail – Twin bulbs, winged edges and a cutaway body create roll, pulse and flash on the retrieve and pause.
- Disruptor Fin + Flat Head – Adds turbulence and erratic darting to trigger instinctive strikes.
- Ribbed Belly & Hook Slots – Holds scent, adds micro-vibration and ensures clean, aligned rigging weedless or on jigheads.
- Durable Sinking PVC – Maintains action and posture through hard hits and contact with structure.
- Reactor-UV + Tracer Scent – UV, glow and shrimp–squid scent deliver full sensory attraction in any water clarity or light.


The Double Down Jerkshad gives anglers the freedom to adapt to any fishing scenario from flats to reefs and everything in between.
Recessed hook slots ensure clean rigging and perfect alignment, while the PVC body delivers lifelike movement and posture. Its aerodynamic shape casts long and glides naturally, delivering consistent action whether you’re twitching shallow or sinking deep.
Wherever the fish are, the Double Down is ready.
Check out our extensive blog for proven tactics, rigging tips, and real-world insights designed to help you fish smarter and get the most out of every trip.

TARGET SPECIES
| Species | Size | Hook Size | Rigging Style | Application | |||
|---|---|---|---|---|---|---|---|
| Speckled Trout / Flounder | 3”–5” | #1–2/0 | 1/8–3/8 oz jighead | Twitch-pause over grass or drag along sand | |||
| Black Sea Bass / Scup | 3”–5” | #2–3/0 | 1/16–1/2 oz jighead | Vertical lifts or hops near rock and structure | |||
| Striped Bass / Bluefish | 5”, 7” | 4/0–6/0 | 1/2–1 oz jighead | Burned under birds or glided through rips | |||
| Redfish / Snook | 4" - 7” | 3/0–6/0 | Jighead or EWG | Worked along oyster bars, docks and mangroves | |||
| Snapper / Grouper | 5”, 7” | 4/0–7/0 | 1/2–2 oz jighead | Vertical jigging near reefs and ledges | |||
| Mahi / Cobia | 5”, 7” | 3/0–6/0 | 1/4–3/4 oz jighead | Cast to floating debris or cruising fish | |||
| Tarpon / Amberjack / Tuna | 7” | 5/0–8/0 | 1–2 oz jighead | Vertical or slow-lift presentations offshore | |||
| Yellowtail | 7” | 4/0–6/0 | 1/2–1 oz jighead | Suspended mid-water above reefs |





















