Lure concepts at Nomad begin as a sketch, drawing on a lifelong fishing obsession and the experience of the best part of a lifetime on the water.
Striving to meet our own stardards and expectations, innovation has become part of the Nomad DNA.
Hand tested in our R&D facility to achieve the perfect action and balance. Nomad products are then subjected to rigorous on the water testing to ensure they are deemed fit for purpose.
the AFN Tv Show
Product design & Testing
At Nomad Design, we’re driven by one goal: to create the best lures and tackle on the planet. In this video, we team up with AFN TV to take you behind the scenes of our design and testing process. From the first sketch to on-water trials in the toughest conditions, you’ll see how every idea becomes a finely tuned lure. Join us on the journey of how a Nomad product is imagined, crafted, and proven to perform.
development process
dtx220 long range special
Discover how Nomad Design lures come to life: from an idea in Damon’s mind to a finely tuned fishing weapon. Using the DTX 220 as an example, we reveal the intricate process of evolving the original DTX 200 into a larger, more advanced design. It’s a deep dive into the creativity, precision, and persistence behind every Nomad lure.
