Meet the Family: Breaking Down the Live Ops Range

Engineered for America’s Hardest-Hitting Saltwater Predators

America’s coastal fisheries are among the most diverse in the world from Florida’s mangrove tunnels and Texas marshes to the Carolinas’ winding creeks, the Northeast’s turbulent striper rips, and the deep offshore reefs, wrecks, and bluewater edges that hold powerful pelagics. To succeed in such varied terrain, you need soft plastics that offer lifelike action, advanced rigging versatility, and extreme durability.

Below is the full breakdown of the Live Ops Saltwater lineup, including action profiles, rigging recommendations, and species-specific rigging tables for every lure.

SWITCHER SHRIMP - Realistic Shrimp Action delivers true-to-life shrimp movement gliding, flicking, kicking, and darting with natural posture whether rigged forward or backward. This realism excels for redfish, snook, trout, flounder, tarpon, and other inshore predators across grass flats, mangroves, oyster bars, and creek drains.

Multi-Rig Slot Design & Integrated Durability Four hook channels allow anglers to rig the bait forward on a jighead, backward for a fleeing prawn presentation, or weedless/weighted weedless for heavy structure. Titan-RX™ TPE material provides extreme tear resistance and buoyancy retention, ensuring the lure withstands mangroves, oysters, and aggressive fish without losing action.

Gear Recommendations Medium-light to medium spinning setups with 8–20lb braid and 10–25lb fluorocarbon leader are ideal. Use 1/6–1/2 oz jigheads for open water or deeper work, and 1/0–4/0 EWGs for weedless presentations around structure. Rig forwards for longer casts across weed beds and sandflats, or rig it backwards and jig/twitch around pylons and deeper structure.

SPECTRE MINNOW - Finesse Baitfish Action is designed to replicate small, subtle baitfish such as pilchards, anchovies, rain bait, and glass minnows. Its slim, responsive body glides naturally with minimal rod movement, making it ideal in clear water, calm conditions, and pressured fisheries where subtle presentations outperform aggressive ones.

Rigging Alignment & Material Strength Top and bottom hook channels ensure perfectly straight rigging, maintaining a level glide and eliminating unwanted roll. The soft PVC body balances finesse action with enough durability to withstand repeated strikes from trout, redfish, snook, and panfish. The bait responds well to slow retrieves, gentle twitches, or glide-and-pause techniques.

Gear Recommendations Ultralight to light spinning tackle with 6–10lb braid and 8–15lb fluorocarbon leader is recommended. Pair with 1/16–1/4 oz jigheads for most inshore applications or rig weedless with #1–2/0 EWGs in grass and mangrove environments.

JERKSQUID - Dart & Pulse Hybrid Action combines the aggressive dart of a jerkbait with the tentacle flutter of a squid on the pause. It snaps sharply on the lift, then pulses and glides with lifelike motion, making it deadly for species that strike on the fall such as flounder, sea bass, striped bass, halibut, snapper, and tuna.

Multi-Zone Rigging, Weight Control & Durability The Jerksquid excels on jigheads, weedless EWGs, and offshore vertical rigs. Its flat-stable body holds a horizontal posture on the fall, the moment many fish commit. The Titan-RX™ TPE construction offers extreme durability around reefs and wrecks, while UV highlights and scented channels help fish locate and commit to the lure even in deep or dirty water.

Gear Recommendations Light tackle suits the 3.25–4” models with 6–15lb braid and 1/8–1/4 oz jigheads. Larger 5–9” models require medium-heavy to heavy gear with 20–50lb braid and 1/2–2 oz jigheads depending on depth and current.

DOUBLE DOWN JERKSHAD - Chaotic Glide-and-Flutter Action triggers reaction strikes through wide lateral glides and unpredictable fluttering on the pause. Its winged twin tail, bulbed legs, and central disruptor fin generate turbulence and vibration that force predatory fish to attack.

Rigging Versatility, Alignment & Material Strength Recessed belly and back hook slots provide clean, secure rigging on jigheads or weedless EWGs. Made with a durable sinking PVC material for easy rigging and extra action, while UV and scent enhancements help fish track and commit. The lure maintains posture through repeated strikes and contact with structure.

Gear Recommendations Use 6–12lb braid with 1/12–1/4 oz jigheads for 3–4” sizes. Larger 5–7” models excel with 20–50lb braid and 1/4–2 oz jigheads in deeper or faster water.

DOZER MINNOW - Slow-Roll Thump & Full-Body Roll produces strong vibration with an oversized paddle tail that activates even at crawl speeds. This heavy thump attracts predators in murky water, low light, or slack tides. Its ribbed belly adds micro-turbulence and scent retention for additional strike triggers.

Flexible Rigging Options & Rugged Construction Multiple rigging slots allow seamless transitions between jigheads and weedless EWGs. Titan-RX™ TPE provides resilience around heavy structure, while UV and scent enhancements improve visibility and feeding response in tough conditions.

Gear Recommendations Use 8–20lb braid with 10–30lb leader. Pair with 1/8–1 oz jigheads or 3/0–5/0 EWGs for grass, mangroves, jetties, or deeper work.

SUMO SHRIMP - Heavy-Duty Shrimp Built for Big Inshore Predator designed for brutal hits, tight structure, and trophy-class fights. A wire-through core, Titan-RX™ TPE body, and wide profile create a natural descent and unmatched durability. Internal air pockets release micro-bubbles, while tungsten cavities allow custom tuning for fall rate and posture.

Flexible Rigging Options, Breakaway System & Weight Control The Pre-Rigged Sumo Shrimp comes equipped with BKK hooks and a Breakaway Hook System that reduces leverage and keeps big fish pinned. The Unrigged version accepts jigheads, weedless rigs, weighted EWGs, and exposed-hook tungsten tuning. UV + Glow finishes improve visibility in low light, dirty water, and deeper structure.

Gear Recommendations Pair the Sumo Shrimp with medium-heavy setups, 15–40lb braid, and 20–50lb leader. Use 1/4–1 oz jigheads or 3/0–6/0 weighted EWGs with unrigged version depending on depth and target species.

TIDELINE SHRIMP - Lifelike Shrimp Action for Instant Strike Response engineered to deliver the most natural pre-rigged shrimp presentation available to inshore anglers. Its sculpted legs, tail, and body pulse and flick with lifelike energy, imitating a fleeing or drifting shrimp with minimal rod movement. This realism is deadly on pressured redfish, snook, speckled trout, flounder, and juvenile tarpon, especially in clear water or calm conditions where fish inspect baits closely. Straight from the pack, the Tideline Shrimp swims with natural balance and a level fall, giving anglers a realistic presentation without any tuning required.

Pre-Rigged Convenience, Weight Balance & Titan RX Durability The Tideline Shrimp is fully pre-rigged with a strong 2X saltwater BKK hook and molded weight system, giving every lure perfect posture and fall rate right out of the packet. This ready-to-fish design eliminates rigging guesswork and ensures consistency cast after cast. Constructed from Titan RX™ Elastomer (TPE), the body is ultra-tough, stretchable, and highly resistant to tearing making it ideal for sheepshead, drum, and other rough-mouthed predators. Reactor–UV and glow finishes boost visibility in low light or stained water, while Tracer Scent infusion adds a strong feeding trigger that encourages fish to strike and hold longer.

Gear Recommendations The Tideline Shrimp performs best on medium-light to medium spinning tackle with 8–20lb braid and a 12–25lb fluorocarbon leader depending on structure and target species. The 3.5” model features an integrated 1/4 oz weight for shallow-to-mid depth presentations, while the larger 4.25” version carries a 1/2 oz internal weight for deeper channels, sweeping tidal edges, and dock shadow lines.