Wings on tail & top disruptor create extra action
Durable PVC construction
Reactor–UV for glow and visibility
Tracer Scent to trigger more bites
Weedless & Jighead ready rigging slots
Ribbed belly holds scent & realistic look
PROP 65 WARNING
WARNING: This product can expose you to chemicals including Lead, which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov
DOUBLE DOWN
Jerkshad Action Reinvented
From its twin-tail Jerkshad design and versatile action to key rigging details that make it deadly in any situation.
Click "Watch Now" to see all the features.
Available in 3", 4", 5" and 7"
KEY FEATURES
Next Gen Jerkshad
A twin-tail design with unmatched movement, the Double Down brings unique action to any Jerkshad scenario - twitch it, skip it or glide it… this bait does it all.
Wide glide and erratic fluttering action
Offset twin tail with wings and bulb tips for vibration and flash
Top-side disruptor fin for added turbulence
Ribbed body for realism and scent retention
Recessed belly slot for weedless rigging
Top hook slot for perfect alignment
Made from ultra-durable PVC
Enhanced with Reactor-UV color technology
Infused with Tracer Scent attractant
Action That Triggers Strikes
From subtle twitches to steady retrieves, the Double Down’s underwater movement creates the chaos that forces fish to commit.
DOUBLE THE ACTION
Engineered for Extra Action
From its twin tail tip bulbs and side wings to the body cut-out and scent-holding ribbed belly, every element of the Double Down is tuned to enhance movement, increase vibration and deliver precise rigging performance.
Jighead Size Recommendations
Double Down 3" - 1/0 - 2/0
Double Down 4" - 2/0 - 3/0
Double Down 5" - 4/0 - 6/0
Double Down 7" - 6/0 - 7/0
PVC + TPE Don’t Mix
Crafted from high-quality PVC instead of TPE, the Double Down doesn’t have the super-stretchy feel of other baits in the Live Ops range, however the PVC allows for an ultra-finesse profile with delicate tails that move naturally, even on the slowest retrieve.
***JUST REMEMBER don’t store PVC and TPE lures together, as they can react and deform.
WANT TO KNOW MORE?
Check out our extensive blog for proven tactics, rigging tips and real-world insights designed to help you fish smarter and get the most out of every trip.
The 7" Double Down Jerkshad is built to target large, aggressive predators that demand a bigger profile and more presence. Its offset twin tail, winged edges, bulbed tail tips and central disruptor fin create powerful lateral glides, heavy vibration and erratic flutter that provoke violent reaction strikes, especially on the pause.
Designed for heavy-duty applications, the Double Down rigs clean on jigheads or weedless EWGs using moulded hook alignment slots for consistent, straight presentation. Made with a durable sinking PVC material that delivers extra action, it maintains its posture through repeated strikes, hard hits and contact with structure. Finished with Reactor-UV color technology and infused with Tracer Scent, the 7" Double Down stays highly visible, trackable and effective in deeper water, strong current and open-ocean scenarios.
TARGET SPECIES
Striped Bass / Bluefish - Burned, glided or slow-rolled in rips and open water
Cobia - Cast and retrieved in front of cruising fish
Tarpon - Slow-lifted through channels and passes
Amberjack- Vertically worked around structure or bait schools
Yellowtail - Worked mid-water above reefs
Snapper / Grouper - Worked vertically or slow-lifted around reefs, wrecks and ledges
WARNING: This product can expose you to chemicals including Lead, which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov
This through wire system has the wire bend around a set of extra plastic supports internally, making the wire less likely to separate from the lure body, and ensuring ultimate strength. the through wire is also welded at both ends to ensure you never lose that big fish.
BKK hardware means confidence with every hook set. Every hook made contains the expertise and cratsmanship of over a hundred years of hook making and gives you the ultimate confidence when fighting big fish.
The ridgeback is the perfect crossover jig allowing use as a true slow pitch jig, with a unique shape that flutters on the sink but with a body taper also allowing faster retrieves and actions.
We ensure that the painting process and the quality of the finish on all lures is protected and likely to last longer by applying 3 final coats of a super tough clear resin to the outside of all lures. It provides additional color depth and ensures that the finish on your lure will last longer.
