experience. innovation. Design.
Born from decades on the water, Nomad Design was created by founder Damon Olsen, who transformed years of charter fishing experience and engineering expertise into a brand built for performance. Frustrated by lures that couldn’t handle the brutal predators of the Coral Sea, Damon set out to design tackle that could. Every lure, rod, and piece of gear is engineered to perform when it matters most - 200 miles offshore, where there’s no room for compromise. Tested to the limit, built to last, and inspired by real-world experience, Nomad Design is innovation forged from necessity proudly Crafted by Experience.
At Nomad Design, Crafted by Experience isn’t just a slogan, it’s our story. It represents decades of hard-earned knowledge on the water, shaped by founder Damon Olsen’s time as a captain and guide of one of Australia’s leading bluewater sportfishing charters in the remote Coral Sea.
Every Nomad lure is born from a lifelong passion for fishing and an uncompromising commitment to performance. Designed for inshore and offshore species around the world, our lures embody the perfect balance of innovation, durability, and real-world experience because true craftsmanship can only be earned on the water.
The Nomad Bass Range is the result of years of development, testing, and collaboration with Pro Bass Anglers. Each lure reflects Nomad’s proven design philosophy combining cutting-edge engineering with real on-the-water experience.
Built with innovation and quality at the core, the range features advanced lure technologies such as the Patented Autotune™ System, HD ABS construction, Triple Shield protection, and premium BKK terminals. The result is a collection of perfectly balanced, high-performance bass lures designed to give anglers a true competitive edge.
Vibing is an advanced and highly effective fishing system developed by Nomad Design founder Damon Olsen and Capt. Jarad “Dingo” Boshammer. Centered around two types of soft vibration baits, it’s a complete approach combining lures, rods, braid, leaders, and storage systems designed to catch fish from 2ft to 300ft of water.
Pioneered by “Dingo” in the USA, the Vibing system refines the techniques and methods needed to catch nearly every major U.S. inshore species, making it one of the most versatile and productive lure fishing systems ever created.
Explore our carefully curated fishing bundles designed for every situation on the water from inshore and freshwater fishing to vibing, jigging, and trolling. Each bundle is packed with premium Nomad gear and includes an exclusive FREE gift to help you catch more fish and make the most of every trip.
Founded in 2000, Nomad Design was built from real on-the-water experience. Every product begins as an idea inspired by time spent fishing and is tested to the limit in real-world conditions, ensuring unmatched performance, strength, and reliability where it matters most.
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