Experience. Innovation in Design. Proven Patented Technology. Hard won commercial experience. Every product designed and tested by serious anglers with decades of experience. Durable products, fit for purpose, designed to catch fish and perform. Your time on the water is valuable. Our sole focus is to make that time count for you with products that deliver results. We are Crafted by Experience!
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Experience. Innovation in Design. Proven Patented Technology. Hard won commercial experience. Every product designed and tested by serious anglers with decades of experience. Durable products, fit for purpose, designed to catch fish and perform. Your time on the water is valuable. Our sole focus is to make that time count for you with products that deliver results. We are Crafted by Experience!
The SWIMTREX MAX with max vibration like no other lipless you've ever fished.
The SWIMTREX FLutterFall Swims & Flutters on the sink and vibrates on the lift. It is designed as a yoyo style bait.
The VERTREX MAX is soft and silent and has incredible vibration at slow speed, or when fished fast.
Buy 4 Lures, Get 1 FREE! Experience the Power Trio and see why these baits dominate when fished as a complete system. Grab this bundle today and receive a BONUS Vertrex Max 75 Lipless Crankbait.
Maximum vibration meets Patented Autotune™ technology for unstoppable performance. The Swimtrex Max delivers powerful action and versatility that sets it apart from every other lipless crankbait.
Patented Autotune™ System – Perfect balance and hard-thumping vibration at any speed.
Versatile Action – Rip through grass, slow roll, or yo-yo deep, stays straight and true.
Hydrodynamic Design – Thin nose and compact profile slide easily through cover.
Dual Rattle System – Internal rattle and Autotune™ vibration combine for extra strike appeal.
Pro-Built Quality – Crafted with input from tournament anglers and equipped with BKK Spear hooks.
The ultimate all-rounder for anglers chasing big bass and explosive strikes.
We put the Swimtrex Max head-to-head against one of the industry’s top lipless crankbaits and the difference is undeniable. The Swimtrex Max delivers unmatched vibration at both fast and slow speeds, creating more bite-triggering action and clearing grass effortlessly. Its extra thump and clean-running design make it stand out from every other lipless crank on the market.
World first lipless crank that swims & Flutters on the sink! Revolutionizing lipless crankbait fishing, the Swimtrex swims and flutters naturally on the fall to trigger reaction strikes from even the toughest fish. Powered by Patented Autotune™ Technology, it delivers unmatched balance and performance at any speed.
Swims & flutters on the sink for a lifelike, wounded baitfish action
Patented Autotune™ line tie keeps the lure balanced at all speeds
Deadly on the fall perfect for yo-yo and vertical fishing techniques
Ideal for medium to high-speed retrieves through grass or off ledges
Triggers strikes from inactive or suspending fish with its slow, natural descent
The Swimtrex isn’t just another lipless crank, it’s the next evolution in bass fishing innovation.
The Vertrex Max redefines what a lipless crankbait can be. Made from ultra-tough soft plastic, it delivers maximum vibration with total silence, triggering aggressive strikes and longer holds.
First-ever soft plastic lipless crankbait proven across saltwater and freshwater
Silent but powerful vibration that drives reaction bites
Fish it fast or vertical jig it for incredible versatility
Soft TPE body makes fish strike harder and hold longer
BKK Spear super sharp hooks for superior hookup rates
Full through-wire construction for unmatched strength and durability
Perfect for bass, stripers the Vertrex Max is the most unique and effective bait in your tackle box.
