A Story of Crazy Fishermen, Chaos, Betrayal & Intrigue

All in the pursuit of catching Tuna.

Watch the true story of how fishermen behave like crazy people when the bite is on. Would you Queue up for half a day just to be "allowed" to buy 2 lures? Would you dress up in drag to buy fishing lures?

In this behind-the-scenes documentary, we dive into how a revolutionary design flipped the tuna fishing world upside down and sparked a retail frenzy like no other.

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Tips & Technique

West Coast Madmacs Tuna Rigging

RIGGING

100LB Panderra 8X Braid

Built for brute strength and long-range trolling runs, Panderra 8X in 100LB offers ultra-thin diameter with extreme abrasion resistance. The tight braid profile cuts through water cleanly, maintains trolling depth, and gives you the confidence to lean hard on giants.

LEADER

A 50-foot 130LB mono wind-on provides critical stretch to absorb violent headshakes and sudden surges from big tuna. It also protects against chafing when the fish circles close under the boat. Wind-on leaders make for safer handling and smoother transitions through rod guides during the fight.

HOOK UPGRADE

Swap Rear Treble to BKK Viper 41 – 5/0 or 6/0

The BKK Viper 41 treble delivers unmatched strength and sharpness. Upgrading to a 5/0 or 6/0 enhances hook penetration and landing ratios on heavy fish. The 5/0 keeps action crisp for high-speed trolling, while the 6/0 adds brute force for oversized tuna.


FISHING

Troll Speed: 12–15 MPH

Rod 1 Send Back for 65 Seconds

Rod 2 Send Back for 55 Seconds

Creates a staggered presentation in the water column and distance, increasing the chance of a reaction strike.

Pro Tips
Use a stopwatch or your reel's clicker to count seconds as the Madmacs deploy. Drop them in free-spool and begin counting when the lure starts to track properly.

If you get bit, don’t stop the boatkeep trolling! This can trigger a second Bluefin to strike the other lure in your spread. Madmacs are notorious for generating doubles if the spread stays moving.

Set Drag Tight Before Deploying Lures

Your drag pressure should be very tight at strike—tight enough that the system is nearly immovable under heavy pressure. The best way to check this:

Wrap the wind-on leader around both hands and pull as hard as you can. The drag should barely budge under full-strength pressure.

Once Baits Are Set, Drop Drag 20%

After deploying your baits and getting up to trolling speed, back the lever drag down about 20%. This gives the system the necessary “give” during the initial impact of a strike. Bluefin often hit like freight trains, and this slight reduction helps prevent pulled hooks or snapped leaders.

LANDING

Keep the Boat in Gear for the Entire Fight

One of the most overlooked tactics: never take the boat out of gear. Maintain forward momentum (at slow speed) to keep pressure on the fish, avoid slack line, and guide the fight more predictably.


Let the Fish Kick Up to the Boat


When the tuna tires and begins to circle, a boat in gear helps bring the fish up cleanly. Forward movement prevents deep diving and erratic surges, making for a controlled final approach and safer gaff shot.